

Social Media Manager Competitive analysis You can create you own personalized reports.” The analytics for reporting are incredible. On top of all of that, Hootsuite won the 2022 MarTech Breakthrough Award for Best Overall Social Media Management Platform!Īnd, according to reviews at least, the social media analytics tools were a big part of that win: “Makes social media so much easier! Monitor mentions, comments, and tags related to your business to avoid PR disasters before they happen.Track the productivity of your social team (response times, and resolution time for assigned posts, mentions, and comments).Customize report templates for only the metrics you care about.Other cool things you can do with Hootsuite Analytics: Or they’ll use data from universal benchmarks, instead of your unique performance history. Most social media analytics tools will only recommend posting times based on engagement. It looks at your unique historical social media data and recommends the most optimal times to post based on three different goals: This is why our Best Time to Publish tool is one of the most popular features of Hootsuite Analytics.

Posting when your target audiences are not online or not interested in engaging with you. But one of the most common reasons this happens is posting at the wrong time. Social media post metrics:Įver spend a bunch of time writing and designing a social post only to have it fall completely flat? There could be a lot of reasons for that. It saves time by making it easy to compare results across networks. Hootsuite Analytics offers a complete picture of all your social media efforts, so you don’t have to check each platform individually. Imagine Twitter analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, and LinkedIn analytics all in one place. I hope you’ll forgive me for saying Hootsuite’s reporting capabilities are my favorite. Most social media management platforms have built-in analytics tools.

Key benefits: Performance data from every social network in one place with easy-to-understand reportsīest for: Business owners who run their own social media, social media managers at small-to-medium sized businesses, marketing teams
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